Until quite recently, “Catchphrases” or “Slogans” have been rejected in the examination in principle, due to a lack of distinctiveness. However, the JPO recently changed its practice, and will now be accepting registration of “Catchphrases” or “Slogans”, if they (1)are not commonly used in the daily market, (2)can be recognized as a coined word, and also (3)are not merely an advertising phrase or a corporate business policy.
Considering the above changes, please consider obtaining trademark registrations for such catchphrases or slogans as one of your future trademark strategies.
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SUZUYE & SUZUYE
Trademark Division
